What A Good Idea Feels Like

Adam Westbrook
3 min readFeb 25, 2021
Image: Adam Westbrook

A good idea feels nebulous at first.

In my experience, a good idea almost never appears fully formed.

It’s more like a vast gas cloud in space: a feeling here, a colour there, a quote, a couple of chords that float past your nostrils and evaporate. Whatever it is, you like it, but you can’t attach it to anything yet.

Adam Westbrook

Video artist working at The New York Times. I write a weekly newsletter about visual storytelling and creativity. https://adamwestbrook.substack.com/