What A Good Idea Feels Like

Image: Adam Westbrook

A good idea feels nebulous at first.

In my experience, a good idea almost never appears fully formed.

It’s more like a vast gas cloud in space: a feeling here, a colour there, a quote, a couple of chords that float past your nostrils and evaporate. Whatever it is, you like it, but you can’t attach it to anything yet.

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Adam Westbrook

Adam Westbrook

Video artist working at The New York Times. I write a weekly newsletter about visual storytelling and creativity. https://adamwestbrook.substack.com/