This is the golden rule of visual storytelling (and life)

Adam Westbrook
3 min readMar 21, 2024

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If there’s one golden rule for telling stories with pictures it’s probably this: one thing at a time.

The audience can only focus on one idea per shot or panel, and so a big part of the job is breaking down bigger ideas into their smallest units and then deciding what order to show each unit.

One unit = one shot.

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Adam Westbrook

Video artist working at The New York Times. I write a newsletter about visual storytelling and creativity. https://adamwestbrook.co.uk/