Forget goals. Design systems.

Adam Westbrook
4 min readApr 15, 2024
Photo by Sajad Nori on Unsplash

Goals are big outcomes — mountains in the distance — which are supposed to motivate us to action. Systems are daily habits — putting one foot in front of the other — which move us forward regardless of our motivation.

The work of an artist isn’t in whatever finished pieces they produce, it’s their system, their practice.

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Adam Westbrook

Video artist working at The New York Times. I write a newsletter about visual storytelling and creativity. https://adamwestbrook.co.uk/